Friendship makes the world go round.
I served at the Abbotsford Food Bank as their Community Development Fella for a few years. It took me a little bit to get over the stigma that went with my name tag. I was the guy who wanted your money and time and also, I wanted your money. I felt like a mafia member walking into the bakery to collect my 'tax'. "No pressure on giving a donation, but I would hate it if anything 'bad' would happen to you and your nice shop here". Not menacing at all. (Note: I never threatened anyone).
To be honest, I did not love my role at first because I was not sure how to get over my sense of 'douchey-ness'.
But then, watching Star Wars Episode IV: the New Hope, my good pal Han Solo gave me a clue. Seriously? Yup.